PHOENIX HOME LIFE INSURANCE

Searching through hundreds of pages of information was time-consuming for Phoenix's marketing and sales teams. With their business-critical content now online, however, Phoenix employees can search for and access exactly what they need in real time.

Background

Based in Hartford, Conn., Phoenix Home Life Mutual Insurance Company provides insurance and investment management to help clients accumulate, preserve and protect their money. The company is the nation's ninth largest mutual life insurer and a leading money manager through its subsidiary, Phoenix Investment Partners, Ltd.

Phoenix is using Next Page technology to give its sales and marketing team a single point of online access to insurance and company guidelines, product sales ideas, news releases and more. Integrating the 15 manuals into one electronic version has offered numerous benefits to Phoenix content administrators and users, Hoffman said.
With its insurance guidelines now online, Phoenix makes updates weekly to the content.

"Making changes to content on our site is fast and easy. Two people maintain our site, which contains more than 30 megabytes of content. The flexibility of the Next Page distributed architecture supports numerous file formats and minimizes maintenance. And it's XML-based, so it's scalable," Hoffman said